| Arriving at The Emory in Long-wheelbased BMW Style At noon on the Saturday one of The Emory's BMW i7, long-wheelbase electric limo fleet was waiting outside Four Seasons at Tower Bridge to 'whisk' me to the hotel. OK, Saturday protesters in London meant we were delayed near Raffles, London at The OWO. However, my driver Sudhir had worked for The Hinduja brothers and so I had fun swapping stories from my Bank of England days about that newsworthy family. A Second Stay at The Emory - Even Better Than The First Rosa (Assistant Director of Guest Services) was waiting to welcome me. I was in a Corner Suite (with a window that fully opens) before I knew it again & barely had time to acknowledge all the "welcome back Mr Frew"s from the door staff. The Surrenne Spa Rosa pointed out a Surrenne Spa towel embroidered with my initials. It was only after a swim that I spotted my personalised robe too. I avoided the children-friendly times in the pool (8 - 10am & 3 - 5pm) and had such a relaxing time using the snow shower etc The Emory Rooftop Bar; An Ice-cold 'SF Martini' & a Cedric Grolet Birthday Cake When I returned from dinner at The Peninsula I got back at 11pm. A table had been reserved for me in The Rooftop Bar. My ice-cold 'SF Martini' was perfect but the change of clocks the next day, & all the surprises at dinner, meant I was happily exhausted. A Red Rose Cedric Grolet cake was produced with a candle but I could not eat it. Charming Veronika brought it to my suite & we had such a great conversation. A perfect end to my 'Birthday Eve'. The Big Day Started with Breakfast in Chef Jean-Georges Vongerichten's 'abc kitchens' I slept brilliantly and my 'birthday breakfast' in Chef Jean-Georges Vongerichten's 'abc kitchens' was heavenly. Soft scrambled eggs with aged cheddar & broccoli was insanely good again and the waiting staff so fun to chat with. I almost cried when I was presented with a stunning Cedric Grolet Easter Egg at the end of breakfast. Reading The Genuine Weekend Financial Times It was then back to the Surrenne Spa pool to read the GENUINE Weekend Financial Times. The wording of the birthday mockup Peninsula, London created still makes me emotional. Leaving The Emory in BMW 7i Style Sudhir drove me to 45 Park Lane in the BWM 7i. I love it when the same driver is used for your whole hotel stay. My luggage was taken to Mandarin Oriental, Hyde Park for later. Another Legendary Birthday Lunch at 45 Park Lane At 45 Park Lane Ruinart champagne was poured immediately and there was a 45 Park Lane leather luggage tag on my table that wildly exceeded my expectations. Not only were my initials embossed on it but there was an air tag to help me find my lost luggage. Japanese Wagyu From Heaven Chef Elliott's food is sublime. I got the 'Taste of Cut' and had to leave the Japanese wagyu to last and savor every bite. Tia's Extraordinarily Splendid Birthday Cake My Duckmaster cane from The Peabody Hotel Memphis in chocolate on top and photos of me with Chef Wolfgang Puck, Chef Byron Puck, GM Lee, Chef Elliott etc around the base. It was an unbelievable birthday cake. Tia also presented me with a Chocolate Easter Bunny with my initials on it, before the hotel guests receive them. A London Birthday Would Not Be Complete Without a Visit to Four Seasons at Park Lane Four Seasons at Park Lane has a very special place in Mr Sharp & my hearts. I will be there again tomorrow morning. Incredible Friends From My Qatar Days I met two of my best friends from Qatar days. One had flown in from Dubai the previous day and had funny & generous gifts for me. The other worked for Tony Blair in Downing Street and always has lots to tell me. 'SF Martinis' & a New Four Seasons at Park Lane Bag While all this was going on Four Seasons' chef 'fixed' my 45 Park Lane cake, so it looked just as good, after its journey down the road with the 45 Park Lane doormen, and I could try it with my friends. It tasted even better than it looked, if that was possible. I drank perfect 'SF Martinis' & Peter presented me with a new Four Seasons at Park Lane bag, with the Four Seasons logo inside. Will take it to Pavyllon tomorrow and get better photos of it. A Better Than Perfect End to My Birthday at The Aubrey at Mandarin Oriental, Hyde Park - #imafan I was overwhelmed, one more time, at The Aubrey at Mandarin Oriental, Hyde Park. Thanks to Assistant Guest Relations Manager Joseph keeping me company. It was so good exchanging hotel anecdotes with this enthusiastic guy. A The Aubrey Bottle For My Special Vermouth For The 'SF Martini' That Matches The Perfection of This Martini A 90 minute massage voucher and The Aubrey label bottle for the special vermouth for the 'SF Martini'. It is beyond perfect. Japanese Food On Another Level There were so many mouth-wateringly delicious bites. The yellowtail sashimi with spicy ponzu, lemony shiso & chilli was sensational and the uni from heaven. Services from Matteo & his team was perfectly judged for someone struggling to process such an astonishing day. Mandarin Oriental, Hyde Park's Celebrated Doormen As the evening started to end I because stressed over how my luggage & gifts would get into my black cab. Mandarin Oriental, Hyde Park's doormen made it all look so effortless & I felt embarrassed to have worried. It was a '10 teddies' (🐻🐻🐻🐻🐻🐻🐻🐻🐻) birthday. Building on the Peninsula's birthday mockup of the Weekend Financial Times on my 'Birthday Eve', everything on my birthday was beyond perfect. I have never been compelled to post 10 cover photos before. From the flawless & friendly service at The Emory; to Tia's 45 Park Lane Birthday Cake; to my 45 Park Lane luggage tag; to seeing these important friends in my life on my birthday; to my new Four Seasons at Park Lane bag; to the Mandarin Oriental, Hyde Park massage voucher; the bottle for the special vermouth for the 'SF Martini' The Aubrey created, with the ingredients on the back; & the Mandarin Oriental, Hyde Park video wishing me happy birthday. Implausible perfection and so much thought & effort put into everything. | The Red Rose Cedric Grolet Cake I was given in The Emory Rooftop Bar & the Cedric Grolet Easter Egg I was presented at breakfast. The latter is large, stunning & heavy. It contains crispy praline, crunchy pieces of fermented, dried & roasted cacao beans, intense salt Fleur de Sel, flourless chocolate biscuit, chocolate cream filling, cocoa gel & chocolate mousse. I hope to break it open with Graham & Clare's boys and share it with that awesome family. |
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46 Comments
Barbara
9/4/2026 08:14:11 pm
An absolutely extraordinary read — it feels like experiencing every moment alongside you. The level of detail, consistency of service, and all the thoughtful, personalized touches truly showcase what world-class hospitality means. From the BMW i7 arrival to the flawless execution of every surprise (the personalized luggage tag, the cakes, the bespoke vermouth… incredible), this was clearly far more than a stay — it was a carefully curated experience.
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Hubbe
9/4/2026 09:28:52 pm
Si, a truly spectacular birthday! That red rose cake is a true piece of art - even better looking than last year’s cake we shared!
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Elliott - Executive Chef, 45 Park Lane
10/4/2026 07:31:11 am
Beautiful. Thanks so much Simon.
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Kostas - MD The Berkeley & The Emory
10/4/2026 07:43:32 am
Thank you Simon. I hope you had a pleasant Easter.
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Tim - Dorchester Collection
10/4/2026 08:00:28 am
Good morning Simon,
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Joshua
10/4/2026 08:31:40 am
Wow, this was a truly fantastic read. Sounds like the best stay. Your trip in the BMW reminds me of James Bond-esque style being whisked across central London! The serene spa sounds just that: serene. Incredibly kind gesture to have personalised gifts. Sounds the best birthday. Can they top this off for next time? Can’t wait to see you later this morning for coffee, at Four Seasons Park Lane.
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10/4/2026 10:50:00 am
Mr. Frew, it was a true pleasure to have you with us to wrap up your birthday celebrations. We hope to see you again sooner rather than later!
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Kremi - Deputy GM, Mandarin Oriental, Hyde Park
10/4/2026 11:47:32 am
Happy Friday Si,
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Maria - Shrewsbury
11/4/2026 07:27:27 pm
Sooo envious, you were definitely looked after, you’re such a lovely person sweetheart 🥰
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Edd - Doha
11/4/2026 08:17:11 pm
Happy birthday & Best Son ever award ! Xxx
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Matthew - Dubai
11/4/2026 08:29:44 pm
Happy Easter. So good seeing you and John for your birthday. xxxx
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Roland - President, Capella Hotels & Resorts.
11/4/2026 09:03:54 pm
Thank you for remembering! Very kind and thoughtful! We will be in touch soon. Enjoy your week!
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Samantha Garvin
11/4/2026 09:10:51 pm
Simon,
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Angela - New South Wales
11/4/2026 09:47:42 pm
It all sounds good. Wish the Thorpes happy birthday in September.
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Peter Gong
11/4/2026 11:23:54 pm
What a extraordinary read of the actual birthday celebration as in real time with you, Simon.
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Nick and Rick
12/4/2026 12:47:18 am
Simon,
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Thanks for writing these brilliant comments on your way back from Dallas. My stay at The Mansion of Turtle Creek there, the first Rosewood Hotel, was overshadowed by my Houston friends not showing up. Also remember that hotel being decorated in dark depressing colours. I am sure it looks very different now.
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Dear Simon,
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Gus
12/4/2026 01:21:31 pm
Very glad to see you had so much fun in the company of such sweet people. The celebrations beat in length those of a Roman Emperor!
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So good to hear from my ‘Birthday Twin’ in Punta del Este. Glad you had an awesome birthday in Peru too. Funny you should mention Roman Emperors. I am currently eating dates double dipped in chocolate & peanut butter from The Emory’s complimentary minibar. Have a good Sunday too.
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Edward - New York/ Florida
12/4/2026 05:37:51 pm
Taken out for my birthday yesterday!
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John
12/4/2026 06:16:34 pm
There’s something delightfully Sifrew about this—equal parts whimsy, indulgence, and that knowing wink that luxury, at its best, doesn’t have to take itself too seriously. A ten-teddy birthday unfolding across The Emory, 45 Park Lane, Four Seasons Hotel London at Park Lane and Mandarin Oriental Hyde Park feels less like an itinerary and more like a perfectly choreographed piece of theatre—plush, playful, and just a touch self-aware.
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Susan Stirling
12/4/2026 07:43:52 pm
Oh Simon, you had me googling right away. A snow shower? After our Canadian winter, I was ready to say, no thank you, but saw that it happens after a wonderful Sauna and my Finnish youth immediately 'got it'. Wonderful. And best to have rid yourself of any toxins, because what an event your birthday was!!
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Kind of you to praise both my writing & photos. It is interesting you Canadians (ie Sam too) are so obsessed with that snow shower. Four Seasons, Doha’s spa had an ice room.
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Tala Stevenson
13/4/2026 05:23:42 pm
It all looks so gorgeous and thoughtful Si! Glad you had such a lovely birthday & Easter this year. Cheers to many more happy & healthy years!
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Patricia Myers
13/4/2026 06:47:46 pm
What a wonderful read about what must have been fantastic birthday celebrations. Everyone worked hard to give you a great time and these birthday celebrations will be hard to follow next year.
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The AuthorsSi Frew has lived in the UK, Bermuda, Qatar, Cyprus & the Cayman Islands. During this time he met Whoopi Goldberg (in Claridge's), Mike Tyson (in the Concorde Lounge at JFK) , Gordon Ramsay (in the Doha Four Seasons), Chris Eubanks (in The Dorchester), Cherie Blair (in Bermuda & again in the Doha Four Seasons) etc. There are funny stories attached to all these interactions, feel free to ask Si about them when you meet him. Archives
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