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The New Four Seasons: The Surf Club - 'Old World Glamour Meets Modern Sophistication' - Surfside, Miami - June 2017

6/6/2017

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PictureFresh truffles, the Weekend Financial Times and GM Reed coming to chat to me. No better way to start a day in Miami. Four Seasons: The Surf Club is a piece of heaven.
Four Seasons: The Surf Club is now the fourth Four Seasons in the 'Sunshine State' of Florida.  The Surf Club was opened by Harvey Firestone (the yacht owning tyre tycoon) at the northern end of Miami Beach on New Year's Eve 1930 and was the place to be seen. In 1946 Winston Churchill used to paint in one cabana and 'afternoon nap' in another! 

Fort Partners have redeveloped it as a 77 room Four Seasons (spending US$700MN?).  Having stayed at Four Seasons New York Downtown - the new New York Four Seasons - and Four Seasons Ten Trinity Square - the new London Four Seasons - and adoring the incredible staff at both - I was excited to try the new Miami Four Seasons.

I love smaller Four Seasons like Four Seasons Dubai DIFC and learning that the new Miami Four Seasons' General Manager (Reed Kandalaft) is from Syria meant I was thrilled I would be able to talk to him about my stay at Four Seasons Damascus.  With all the Qatar related problems in the Middle East right now, I need someone to talk to about all that too.    

The Journey 

I flew Business Class with Cayman Airways.  The journey from Grand Cayman to Miami only takes around 1 1/2 hours.  

There is no lounge, or fast-track, at Grand Cayman airport but it is such a small and friendly airport that this was not a problem.

On the 737 I was impressed by the Business Class seating configuration. 

There was Tortuga rum punch - the Tortuga rum company was founded by employees of Cayman Airways - which is served in a 'faux' glass in Business Class. We were also served a turkey sandwich, which was passable. I was hoping for a Tortuga rum cake but was out of luck. 

Miami Airport 

Arrival at MIA was easy and a Four Seasons Cadillac Escalade SUV was waiting for me. The hotel is 9km from South Beach. It was such fun being driven in 'gangster rap style', even if the WiFi did not work.

The Welcome 

​At the entrance on Collins Avenue I was surprised to be asked my name, given I had arrived in a hotel car and am an Elite Four Seasons customer, but it was late.

​At reception Assistant Manager Chadd was waiting for me.  Check-in was seamless and Chadd escorted me up to my 12th floor room.

​It was fun chatting to him on the way about my various Four Seasons experiences (eg piloting the Four Seasons App at Four Seasons Dubai at Jumeirah Beach when it did not recognize the 24 hour clock correctly).

My Oceanfront Room

​I was disappointed not to be in a cabana on the beach but I later learnt they are not open yet.  The 12th floor is the highest in the hotel and my Oceanfront Room must have had one of the best ocean views in the hotel. There are no suites in the hotel.

​Veuve Clicquot champagne and a chocolate 'reef' filled with berries were waiting for me in the room, along with welcome notes from GM Reed and Cheverton (the In-Room Dining Manager I know from Four Seasons Doha).

I had a quick shower and noted that it was another Four Seasons that had specially obtained Bvlgari bath products for me. The huge marble shower was bliss. 

The Champagne Bar at Le Sirenuse, Miami

The Le Sirenuse Miami Champagne Bar is in what was the ballroom of the historic Surf Club. It is a 'branch' of the hotel on the Amalfi Coast. 10 of the 105 Four Seasons now have Michelin stars.

It has been decorated in pale neutrals and green by Parisian designer Joseph Dirand who works for Givenchy but the main attraction is the cathedral-like ceiling and tropical palms.

​I sat at the bar and had to try their Winston Churchill cocktail. It almost seemed like a crime to 'adulterate' Dom Perignon champagne with plum-infused Cocchi Rosa (a more bitter aromatized wine), a sugar cube and orange bitters but it had a delicate taste that meant you could still appreciate the expensive champagne.  A very high quality cocktail, which it should be for US$52.  

​I pointed out to the bar staff that Pol Roger was Winston Churchill's favourite champagne and they have created a Prestige Cuvee in homage to him. 

At the bar I got talking to two fun ladies from New York and Jon (the Lounge & Bar Manager who I also know from Four Seasons  Doha) came to say hello, while I drank perfect very dry Grey Goose martinis. I also got to meet Assistant Champagne Bar Manager Kevin. 

​I ended my time in the bar trying the shrimp canapés served on toasted brioche, a perfect snack. 

​Back at the room I used the hotel iPad to arrange for my shoes to be polished.  It was  an incredible first night back in Miami.   

The First Full Day

Breakfast in Le Sirenuse, Miami


I wanted to try the truffle omelet for breakfast but was told it could not be served via room service and so I headed to Le Sirenuse, Miami for breakfast, taking my Weekend Financial Times and part of 'the gang' with me.   

Fresh truffles were grated over the Robiola buttery cheese omelet, which was that fluffy American style and came in beef juice with small potatoes. I ate this with double espressos and GM Reed came to say hello. I told him how amazing his staff were and how impressed I was by a hotel so recently opened. 

Shopping in Aventura Mall

After breakfast it was off shopping for a new laptop for www.sifrew.com.  I decided on Apple again. 

I was driven to the Aventura Mall in a hotel Mercedes.  I started in Bloomingdale's where the Clarins staff were so worried about my sunburn that I was given a free facial.  It was like being in a toy store, after the more limited shopping in George Town, Grand Cayman, and the Bloomingdale's staff said they loved my laugh and energy. 

In Apple I bought a MacBook Pro, which they helped me to configure and they also helped me sort out the www.sifrew.com  wallpaper on my iPad. My assistant was an 'Instagram Influencer' and so we had lots to chat about.

​My Oceanfront Room Cont

​Back at the hotel my room had been serviced and I could really appreciate it even more.  I was stunned by the view revealed by the electric curtains, it was so incredible you felt you were on a movie set.

There is fluted moulding on the bright white walls and the rattan panels on the wardrobe door etc give a beautiful 'beach feel'.  My only problem was the cantilevered balcony, which made me feel a little uncomfortable/nervous.     

Relaxing at the 'Child-Free' Pool

Then I relaxed in one of the two pools currently open. I loved the fact, like Four Seasons Bahrain, it was a 'child-free' pool, something more hotel should adopt.  However, as at Four Seasons Doha, it is a rule that it clearly difficult to enforce.

​The pool is shallow at both ends and so not ideal for swimming but the pool attendants were so friendly and helpful you could forgive lots. They really embody the Four Seasons 'golden rule' of "treating the guest as you want to be treated yourself". 

​I got the mini lobster rolls for a late lunch and they were moist and delicious.  
​
Pre-Dinner Drinks 

​I met two people for dinner.  One I know from Miami and New York and it was his birthday. I had a Cayman birthday card for him and it was so good to catch up with him and meet his French friend. We started the evening drinking the Veuve Clicquot while admiring the view.

​Then we had some cocktails back at the Champagne Bar where Jon introduced F&B Director Stefan and we also met Assistant Manager Kelsey.  It was such a brilliant way to start the evening. 


A Sublime Birthday Dinner in Le Sirenuse, Miami

Le Sirenuse serves Southern Italian food. The hotel will also be getting a Thomas Keller (of the French Laundry) restaurant that will be opening later this year.

We were very late starting dinner but the staff were charming about this. We were even brought reading glasses, when it was spotted that my friends were struggling to share a pair.

Appetiser 

There was a succession of delicate amuse bouche and I picked the silky and rich beef tartare with egg yoke confit and Grana Padano cheese reduction. It was an exceptional dish and my photo does not do its 'floral' beauty justice. 

Pasta Main Course

For my main course I got the fusilli with Sicilian anchovies, Sicilian capers and Peranzana olives.  All my favourite salty tastes in one dish. Sublime. 

A Perfect Birthday Dinner 

My friend was brought a birthday cake at the end of what was a memorable evening.  The charismatic staff, and exquisite food, made it a perfect birthday. 

I ended up back at the bar for one last very dry Greg Goose martini before going back to my room to eat part of the chocolate 'reef'.  

 'Last Day'

I started my 'last day' with Cuban Eggs Benedict with a view to die for.  The Eggs Benedict had pulled pork, ham, crispy papas fritas with a Mojo (spicy) Hollandaise sauce.  A very Miami dish for my last morning.  

Then the hotel said I could keep my room until 6pm and I took a call from one of my best friends in Houston, Texas. He calls me whenever I am in the US and we always have such a blast swapping stories. 

Back to the Pool

I then spent most of the rest of the day at the pool being pampered by the staff with hummus canapés and ginger & lime shots.

I even found a grass spot to practice the meditation I leant at Four Seasons Bali. 

​Tour

In the late afternoon I toured the 9 acre Atlantic oceanfront site and spa with Eva. It is an upscale oasis of stunning beauty. 

The Buildings 

Lastly I went to take photos of the original coral-stone clubhouse designed in the 1920s 'Mediterranean revival style' by Russell Pancoast.  Fort Partners have added 5 monumental rectilinear glass blocks by Richard Meier that dwarf the original club house.

Always Sad to Say Goodbye 


I had a lovely chat with the lady who checked me out and felt sad leaving all these brilliant staff. 

Mercedes to the Airport

Traffic was bad on the way to the airport but my driver was such fun to talk to the journey went quickly. 

​MAI

​What a contrast with Grand Cayman airport.  Almost two hours to clear security  & immigration and grumpy unhelpful staff.  However, the food in the American First Class lounge was better than I expected. 

The Flight Back

​The seating configuration was not as good but a Business Class cabin full of Cayman VIPs made for an interesting flight home. 

🐻🐻🐻🐻🐻🐻(6 out of 5 ‘teddies’) - definitely a '6 teddy' new Four Seasons. The magical view of the ocean from my room; Veuve Clicquot; Bvlgari bath products; a memorable birthday dinner; freshly grated truffle at breakfast; Sarah Reed's PA; the incredible bar and pool staff  all contributed to this impressive 'score' for such a new hotel. My tips: try to get a room on the 12th floor, talk to the staff and make the effort to try Le Sirenuse, Miami for breakfast. 


​

​

 

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PictureThe most impressive aspect of Cayman Airways Business Class were the seats on the outward journey.

PictureFor such a short flight, the seating arrangement in Business Class on Cayman Airways could not have been better.

PictureIssy in his London Four Seasons Ten Trinity Square beefeater outfit next to my refreshing first glass of Tortuga rum punch. The 'glass' is plastic.

PictureThe Four Seasons Cadillac Escalade SUV that collected me from MAI. I decided this fitted perfectly with Miami.

PictureVeuve Clicquot champagne and a chocolate 'reef' filled with berries were waiting for me in the room, along with welcome notes from GM Reed and Cheverton (the In-Room Dining Manager I know from Four Seasons Doha).

PictureIt was another Four Seasons that specially obtained Bvlgari bath products for me.

PictureThe Dom Perignon champagne being poured into my Winston Churchill cocktail. It almost seemed like a crime to 'adulterate' Dom Perignon champagne with plum-infused Cocchi Rosa (a more bitter aromatized wine), a sugar cube and orange bitters but it had a delicate taste that meant you could still appreciate the expensive champagne.

PictureAfter the champagne bar I used the hotel iPad to arrange for my shoes to be polished

PictureFresh truffles were grated over the Robiola buttery cheese omelet, which came in beef juice with small potatoes.

PictureBloomingdale's where the Clarins staff were so worried about my sunburn that I was given a free facial.

PictureApple where I bought a MacBook Pro, which they helped me to configure and they also helped me sort out the www.sifrew.com wallpaper on my iPad. My assistant was an 'Instagram Influencer' and so we had lots to chat about.

PictureWhen I got back to my Oceanfront Room after shopping I was stunned by the view revealed by the electric curtains, it was so incredible you felt you were on a movie set.

PictureThe elegant pale marble bathroom. So beautiful it made me want to cry.

PictureI adore the 'new' Four Seasons 'Bright White' linen and got such incredible nights' sleep because of it.

PictureThe elegant 'child-free' pool.

PictureSam from Four Seasons Koh Samui and Issy by my moist mini lobster rolls.

PictureThe Veuve Clicquot we enjoyed while admiring the view and toasting my friend's birthday.

PictureMy silky and rich beef tartare with egg yoke confit and Grana Padano cheese reduction. It was an exceptional dish and my photo does not do its 'floral' beauty justice.

PictureMy fusilli main course with Sicilian anchovies, Sicilian capers and Peranzana olives. All my favourite salty tastes in one dish. Sublime.

PictureThe birthday boy. His smiling face says it all about the exceptional evening we had had.

PictureI ended my last night with one more perfectly dry Grey Goose martini. The bartenders in the Champagne Bar are experts.

PictureCuban Eggs Benedict with a view to die for. The Eggs Benedict had pulled pork, ham, crispy papas fritas with a Mojo (spicy) Hollandaise sauce. A very Miami dish for my last morning.

Picturewww.sifrew.com at the 'child-free' pool.

PictureHaving lived in the Middle East for almost 10 years, I was surprised to learn the Hamman in the spa is mixed.

PictureThe beach front cabanas that have not yet opened.

PictureThe Surf Club's historical Peacock Alley.

PictureThe stylish lobby gives a flavour of the luxurious quality of this new hotel.

PictureThe view from the end of Peacock Alley to the beach.

PictureYes, they have Four Seasons branded bikes to borrow.

Picture
The elegant windswept beach was quiet. However, I prefer a pool.
Picture
The monumental rectilinear glass blocks by Richard Meier that dwarf the original club house.
Picture
The hotel Mercedes that took my back to the airport in style.
Picture
The American First Class Lounge at MAI. The food there was better than I expected.
Picture
The Cayman Airways Business Class seats on the return journey were not as good but still fine.
Picture
A fruit and cheese plate was offered on the return journey.
Picture
Now back in Cayman Islands enjoying my Four Seasons: The Surf Club water bottle.
2 Comments
maryann benedetti
27/6/2017 02:12:19 pm

Well Simon.. a very beautiful weekend was spent by you and "the gang"....It sure does look so beautiful and I would prefer the room with that spectacular view instead of a cabana on the beach... Looks like you would never have to leave there, with the choices of meals you could choose from. The bar looks like a great place to "dream" and Peacock Alley looks divine. And of course the cuban eggs benedict would have to be on my breakfast list.. glad you had such a great time and I hope you are using sun screen my friend....6 teddies is very well deserved....

Reply
Si Frew link
27/6/2017 02:40:56 pm

Four Seasons: The Surf Club is a very special place. Think staying in a cabana would be a fun new experience but fully understand what you are saying. I will be back there, but have to visit Four Seasons New York Downtown again first to meet up with my friend Kathy. Thanks for more sweet words from you. Si

Reply



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    The Authors

    Si Frew has lived in the UK, Bermuda, Qatar, Cyprus & the Cayman Islands. During this time he met Whoopi Goldberg (in Claridge's), Mike Tyson (in the Concorde Lounge at JFK) , Gordon Ramsay (in the Doha Four Seasons), Chris Eubanks (in The Dorchester), Cherie Blair (in Bermuda & again in the Doha Four Seasons) etc.  There are funny stories attached to all these interactions, feel free to ask Si about them when you meet him.

    Simon is a banker. He lives in The Barbican in London.  

    He loves Four Seasons, Mandarin Oriental, The Dorchester and Veuve Clicquot.

    Issy
    Issy is a Beanie Baby who was a gift from the Founder of Four Seasons' office.  He  is Simon's regular travelling companion & confidant.  
    ​
    He experiences luxury in life and little else.  It is Issy who guides Si through some of his more entertaining adventures.

    Issy dictates and never types.

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